Cheers I'll edit it a bit. The serious into comedy is intentional though. I think if you can make the reader believe it is a serious article then change it at the end it works but I agree, perhaps the serious bit goes on to long. Here is my edited version.
http://petermusgrove.com/2008/05/08/itv-hit-with-record-fine/
www.petermusgrove.com